WOMAD is one of those success stories most other events can only dream about. It was born in 1982 and has since expanded to about 27 countries with over 250 festivals having been held since then. The original event, now established at Charlton Park, in Wiltshire, is still going strong, too, and its 2018 edition promises to become one of the best ones yet. I interviewed festival booker Paula Henderson in order to find out a bit more about what makes WOMAD tick and you can read all about it right here!
Life is a Festival: What is your definition of world music (if any) and what are the advantages of showcasing artists who are not all household names?
Paula: The term World Music is outdated, it was something that was created in order to give record shops a reference point to place music in their shops years ago. One of the aims of WOMAD is to present the best music that you’ve never heard before, festivals are the perfect places to showcase new artists because a festival is a place where we should take risks.
Life is a Festival: Looking back at the first Womad in 1982, the festival has come a long way and the world has arguably become more multicultural since then. In recent years, however, there also seems to be a growing focus on nationalism. Is a concept like Womad, inclusive and outward-looking, still relevant or ist it, in fact, more relevant than ever?
Paula: The importance of WOMAD is greater than ever. The struggles we now face to try and bring an artist into the UK because our visa system is so challenging is huge. This year we are also facing the dilemma of artists deciding not to come to the UK because they don’t want to go through the visa process and be turned down even when they have Schengen visa and a European tour in place that would mean staying longer in the UK would be of no benefit whatsoever! These problems actually highlight how important it is for WOMAD to carry on and highlight the importance of multi-culturalism.
Life is a Festival: With artists from 104 countries performing this year, it must be tricky to pick personal favourites, but which artists or collaborations are you most proud of to have secured for the 2018 event or which do you consider especially unique and not to be missed?
Paula: Too many to name, but especially proud that Colectivo Danza Region are coming as this has been planned for 3 years.
Life is a Festival: WOMAD has successfully travelled from the UK to other parts of the world. Do you work with local organisers and in what way has the expansion of the festival influenced Womad UK since then?
Paula: We work with local organisers in each WOMAD Festival location around the world to establish events that are true to WOMAD’s ethos and atmosphere. These events have influenced WOMAD UK’s festival in a positive and exciting way – enabling collaborations across the continents.
Life is a Festival: I love the idea of Taste the World and workshops on e.g. dance and music being led by festival artists and always find that festivals are great at blurring boundaries between artists and audiences due to their informal set-up. Is it a challenge to plan a more interactive programme or an opportunity?
Paula: Not challenging, we ask and if it works with their schedule they are usually happy to participate!
Life is a Festival: How were you personally inspired as a youngster and is this something you enjoy passing on through your work with the festival?
Paula: Music was all I was ever interested in, I was taught to read music at the same time as I was taught to read and played music on an amateur level… it was a natural progression that when you know you aren’t good enough to be on the stage, do the next best thing and try and discover people who are!
Life is a Festival: What advice would you give to someone attending Womad for the first time?
Paula: Every WOMAD first timer should make sure they download our free festival app and get a programme on site. This means you won’t miss a thing – you’ll be armed with lots of info about each of the artists, and everything happening at the festival!
If you haven’t got your tickets for WOMAD yet, there is still a chance to make the best of this sunny summer and fit in a festival weekend in late July. Tickets can be purchased online and you have various choices from one day to four days. Glamping options are also available and there is a fab sounding spa area for which you can get an extra pass and get pampered all weekend long. With another excellent and diverse line-up, WOMAD 2018 will be a music party like no other!
Disclaimer: All photography used in this blog post was provided by WOMAD festival including photos by Clara Salina and Suzie Blake.