The first thing that greeted me when I arrived for Hamburg on Tour in London last weekend were a couple of smiling, oversized sailor statues outside the Boiler House venue in Shoreditch. Hard to miss! As was this free festival put on by the marketing team of the German port city of Hamburg for the first time in the UK.
I had been invited to Hamburg in September for a visit during Reeperbahn Festival and thoroughly enjoyed my time exploring the creative, down to earth Northern German city. The London event aimed to present the best of the city’s festivals, sport, film, street art and beer and coffee culture on 20 and 21 October 2017 and by Saturday night, I felt like I was back in Hamburg for the weekend, what a great party!
But let’s start at the beginning, which, for me, was a speciality coffee cupping session with Speicherstadt Kaffeerösterei in the workshop corner of the Boiler House venue. At that time, there weren’t all that many visitors yet and it felt a bit like your usual travel trade show, with stalls to browse and tourist brochures to pick up.
As soon as the first band, the Nathan Ott jazz trio, got on stage, however, things started picking up and more and people came through the doors to celebrate Hamburg and its many cultural offerings. I had invited a number of friends (from the UK, Germany, USA) along and we had a great time tasting some German craft beer (them) and making my own lemonade from fresh limes (me) at a charity stall.
One of the highlights of the weekend was Stefanie Hempel’s Beatles Tour, the London version (pic above). Her longer, actual tour takes you through the streets of Hamburg’s red light and music club district where the Beatles had their first break as a band and spent two years in their late teens in the early sixties. Stefanie soon had our group singing along to ‘I Saw Her Standing There’ and other Beatles hits, accompanied by herself on ukulele and we got talking to lots of other Hamburg fans from around the world afterwards.
Hamburg and its surrounding area are also a great hub for festivals of all kinds: music, film, arts, literature. The London event included sample sets by bands such as Hundreds (see pic above), Odeville and UK-based To Kill a King. In addition, you could watch short films about Hamburg and get up-close to the brand new Elbphilarmonie concert hall by putting on virtual reality glasses for a 360 degree tour, which impressed my friends, who hadn’t been there before. Definitely worth a visit on your next trip to Hamburg!
Another fun session which was offered at Hamburg on Tour was a street art workshop with award-winning artist and illustrator Macha (pic above), who taught participants to create their own graffiti stencil designs, which were then transferred to a wall near the festival venue to add to a larger work created especially for the event.
For those not so much into art and culture, football was another topic for the weekend. Hamburg on Tour had invited Ewald Lienen, FC St. Pauli’s technical director, as well as Nick Davidson, who has recently published the first English-speaking book on the famous and quirky Hamburg football club. There is even an FC St. Pauli fan club in London, so you can watch the games with other fans in a local pub.
All in all a fantastic event, which goes to show that this creative approach to marketing a city to visitors in such a refreshingly different way is definitely a great idea. Don’t forget to check out my Reeperbahn Festival 2017 review and my Solo Travel Guide to Hamburg for more travel and festival tips. I’m already thinking about another visit for some more festival fun.