Tag Archives: Conference

Where Travel Blogging Conference meets Festival: Highlights from Traverse 17

I found out about Traverse 17 at World Travel Market last November and immediately thought that their programme sounded a lot like a really tempting festival schedule: crazy golf, parties, workshops and walking tours all in the company of around 500 travel bloggers from around the world. Who wouldn’t want to sign up for that?

Traverse Ravensbourne view.jpg

Cultural Events, Fun Experiences & Networking with Travel and Lifestyle Brands

Being based in London proved a big plus for this year’s conference as I managed to attend a good few of the 40 or so events the Traverse team put on during the week. Our first meet & greet with fellow bloggers took place at Kouzu Restaurant near Victoria Station whose prosecco and delicious Japanese food was incredibly moreish. On Tuesday I gave Junkyard Golf at the Truman Brewery in East London a try and we learned all about Gran Canaria as a travel destination. My God, it was like escaping into a parallel world where dinosaurs devour pigs (eek!) and in teams of 4 or 5, colourful cocktails in hand, we fought our way through a maze of neon-lit rooms, fun slides and derelict car parts. We also got to toast our excellent choice of attending this conference on the rooftop terrace of the Expedia office near Angel station one night and at the digs of the Lonely Planet publishing team south of the River on another night where we learned about their Pathfinders programme.

team pic at Junkyard Golf

Whyte & Brown café just off Carnaby Stret welcomed us for an influencer breakfast courtesy of Carnaby followed by one of my favourite events of the week, a practical youtube skills walking tour led by Tom Hooker of Out The Box. He was so great at giving tips and sharing advice and it was super inspiring. So were a lot of the bloggers I met that day and during the whole week. I also headed to the Olympic Park for a Tea, Tour & Tech tour run by London City Steps, which included a visit to the Orbital (sadly we were too late to give the longest, highest slide in the world a go…) and the Olympics 2012 Aquatics Centre (now a really stunning looking community swimming pool) plus learning about the local history.

Tom Hooker youtube tour.jpg

The Friday night welcome party thanks to Jet2Holidays took us to Skyloft on the 28th floor of the Milbank tower with the most amazing views over night-time London. Just wow! On Saturday night we boarded a Citycruises boat for a sunset cruise on the Thames sponsored by Cheapflights and, naturally, we made the best of it with lots of social media posts, good conversations and selfie-opportunities galore. The closing party on Sunday night was held at Iberica Restaurant in Canary Wharf courtesy of the Spanish Tourist Board and their truly lovely UK team. The food, authentic tapas with some good veggie options, was absolutely gorgeous, the venue looks fantastic and is well worth a trip across town.

Traverse Thames sunset.jpg

Life and Career Advice

With all the fun events happening I tried to also make it to a few more serious workshops, both held at WeWork coworking spaces around London. At WeWork Paddington a smaller group of us worked on developing a new business concept in the ‘Half-Day Company’ session and at WeWork Moorgate we picked up time-management tips from Alice of Teacaketravels and learned about positive thinking and NLP from cognitive hypnotherapist Gemma Holmes. Of course, the real work is finding a system that works for each of us personally, but learning from the experience of others and sharing thoughts and ideas in a supportive environment was very motivating.

Traverse speaker Abi King.jpg

Learning from the experts during the conference weekend

I’m going to talk about the excellent sessions I attended during the conference weekend in a separate blog post sometime soon, as there is just not enough space to go into detail about them all here. One thing which quickly became obvious to most of us during the conference weekend, however, was that you had to pick wisely from the 50 classes and sessions on offer. I tried to attend a mix of more business-related classes as well as generally inspiring ones, all of which tended to revolve around relationship building with brands, followers, fellow bloggers, SEO, professional branding, marketing, PR, book publishing and contracts. There was also an opportunity to arrange a one-to-one pro-bar chat with conference speakers and a chance to meet the representatives from various destinations and brands, such as Spain, Ireland, Hamburg (London mini festival coming up in October 2017!), Cathay Pacific, Agoda, affilinet, Donkey Republic, Topdeck and Trip.com in the lobby area of the Ravensbourne where the conference was held.

Traverse 17 programme

Making new travel blogger friends from around the world

From the very first event on Monday night until the closing party on Sunday there were plenty of opportunities to get to know other travel bloggers (and in fact some food, fashion and lifestyle bloggers too), be it at the larger events with a couple of hundred attendees or at the smaller workshops and tours for a dozen or so people. I was amazed at the fascinating stories I heard and the things I learned just by talking to a couple of new people every day who included Anna of Would Be Traveller, Nicole of Lost in This Whole World, Tom of Spaghetti Traveller, Charlotte of A Much Prettier PuzzleIk Aldama, Gemma of Little Miss Gem Travels, Teresa of Brogan Abroad, Liza & Pepe of TripsGet, Heidi of Take Me To Sweden, Eulanda & Omo of Hey Dip Your Toes In, Alison of Up & At Em, Juuli Aschan, Corinna of Aussteigen Bitte!, Lexx of Travel Lexx, Annemarie of Travel on the Brain, Katy of Untold Morsels, Inka of Inka’s Tour, Lauren of Bon Voyage Lauren, Asma of Jet Set Chick, Sara of Speaking of Sara, Janos of Solaris Traveller, Jess of Jess In Your Ear, Becky of Munchies & Munchkins, Ant & Lou of Vanutopia, Anne-Sophie of City Cookie, Emily of London City Calling and lots of other friendly travel-crazy content creators. When I was on my way home after the closing party, a bit sad that it had all ended after such a fun week of events and meeting like-minded people, I heard a guy in one of the tube stations playing ‘What a Wonderful World’ and I thought, absolutely, thanks for summing it all up for me!

Travel bloggers Canary Wharf.jpg

A big thank you to the organisers Michael Ball, Paul Dow and their team for making this ‘conference’ so incredibly festival-like, to the speakers for their awesome advice and to all the brands and sponsors for treating us like royalty with various goody bags and competitions, but most importantly their enthusiasm for their destinations and brands, which was truly refreshing to see. More blog posts in the pipeline, watch this space.

Next year’s Traverse 18 will be held in Rotterdam where I’ve never been, so now I have the perfect excuse for a trip and I suggest you come along for the ride. I also cannot wait to find the city’s best cultural spots, veggie cafes and cuddle and snap some handsome dogs for my new Instagram project @cuddleadogaday (thanks to Heidi for the suggestion!).

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Fly Away With Me: World Travel Market 2016

Living in London has many perks and one of them is that some of the largest events in any industry take place right here. Of course, World Travel Market, which took over the Excel from 7-9 November 2016, is not exactly a festival as such, but it comes pretty close to feeling like one if you’re a travel addict, blogger, or both. It’s a huge event and with nearly 50000 exhibitors and visitors from around the world and a long list of presentations and networking sessions on offer, it’s easy to get overwhelmed. In order to narrow it down a bit, I decided to focus on four areas this year: Travel Blogging, Creative Tourism, Responsible Tourism and Women in Travel and came away with some fascinating insights from all events I attended.

World Travel Market

Travel Blogging has become a huge growth sector in recent years with destination marketers, travel brands and influencers getting a chance to mingle and learn from each other at a lot of events – plus bloggers get access to the press lounge! On Friday, I attended at two events on mobile and live social media and video. We heard from digital communications experts like Flagship Consulting, bloggers, e.g. Niamh Shields of Eat Like A Girl,  and vloggers, such as Evan Edinger and Hannah Witton, who are using video as a blogging tool and I was impressed with their stories of how it is helping them to connect with their audiences, one video at a time. The next day the focus was on personalisation for bloggers and brands and influencer strategy with presentations from travel brands, such as  Cheapflights and Skyscanner, who work with content creators and shared some interesting details on how each of them manage those collaborations. Traverse hosted all of the above events and they are organising a blogger conference in April 2017, see you there!

World Trade Market Press Centre

Another fascinating session and the one closest to my heart was the Creative Tourism presentation on Tuesday. The title ‘Creative Tourism: A Necessary Update’ didn’t sound especially creative or promising, but the session most definitely was! Caroline Couret, the CEO of the Creative Tourism Network, based in Barcelona, presented a number of fascinating case studies on how destinations from different countries, such as Saint Jean Port Joli in Quebec as well as Ibiza Creativa, can attract creative travellers from around the world. Of course, the challenge remains for destinations and brands working in this market to stay commercially viable while providing options for a target group of highly independent and diverse travellers, an issue which I’ve also experienced in my own niche of festival travel. But how encouraging to see that this area has become such a growth market in recent years and is starting to be taken seriously around the world.

The World Responsible Tourism Awards 2016 were also announced during WTM 2016. This was probably the most inspiring event of all I attended, every single nominee sounded like an exciting forward-thinking business and the winners came from all four corners of the world. The overall winners this year were Lemon Tree Hotels in India (socially inclusive work environment and employment for people with disabilities and from disadvantaged backgrounds) and Tren Ecuador (a community-based tourism initiative supporting local people along a train route), both pictures below accepting their awards. I was particularly impressed, for instance, that all Lemon Tree Hotel supervisors are trained in Indian Sign Language and in the case of Tren Ecuador, how lots of smaller projects successfully combine to create a livelihood for many rural families. Further winners included the Sam Veasna Center in Cambodia (wildlife conservation), the Friends International ChildSafe Movement (responsible tourism campaign) and Elevate Destinations (innovation by tour operator). It was also really encouraging to see how many of the organisations and sponsors had female leaders presenting and receiving the awards.

WRTD Awards

Which also makes for a nice segway to my last focus at WTM 2016: Women in Travel. As there were too many events clashing on the Wednesday, I only made it to the last panel session of the day-long Women in Travel Meetup, but was extremely glad I had done so as it was the perfect WTM closing event for me. The discussion organised by Alessandra Alonso of Everyday Mentor focused on female ‘start-up stars’ and we heard from a diverse group of speakers about their individual projects. One of them was Carolyn Pearson, who started Maiden Voyage, a women’s business travel network out of the simple need of wanting to meet other business women travelling alone and Natalia Komis whose start-up I Am Adventures takes artists, entrepreneurs and social innovators on creative adventures around the world. The panel members reminded the attendees to always concentrate on your own business mission and to make sure to join a network. The informal networking session which followed was proof of the friendly and productive atmosphere with interesting connections made with business women from various countries (more on the blog soonish).

So if you’re an established or aspiring travel blogger, destination marketer, translator (I did meet one other linguist specialising in tourism!) or simply passionate about travelling, WTM is the event for you, see you next November!

Disclaimer: This blog claims no credit for any images used in this post. All three images are copyright to its respectful owners, in this case the the official WTM photographers.