With wellness having been such a trend for big city dwellers in recent years, London is the perfect place to put on an event like Balance Festival, which was held for the first time from 12-14 May 2017 in East London’s Truman Brewery. It is aimed at ‘Londoners embracing a healthy lifestyle’ with a big focus on fitness and healthy nutrition. Organised by Allegra Strategies, who also run the London Coffee Festival, the event included a health summit with a series of cutting-edge talks by speakers from the world of health and fitness, which I attended on the industry day on Friday.
Fortified by a super yummy breakfast, which consisted of fresh berries and Pip & Nut butter on crispy bread from Flour Power and almond latte from Ozone coffee roasters, I was ready for the morning of inspiring talks. The programme sounded fairly businessy, i.e. dry, at first, but turned out to be really interesting! Oren Peleg, CEO of Fitness First, explained how he guided a failing global business back on track by concentrating on different priorities for different markets, e.g. dance and fight classes in Asian gyms, as well as making the gyms a community focus with feedback from local managers. The rise of ‘Veggie Pret’ (from doing a poll to running a pop-up to a permanent shop) was charted by their brand director Caroline Cromar and it was exciting to hear how well specifically their vegan range is doing – vegan brownies I’m coming for you!
We also heard about the latest industry trends from Daniela Walker and Jessica Smith of The Future Laboratory, including sleep retreats, recovery sleepwear, chroma yoga and wearable technology. Cardiologist Dr. Aseem Malhotra and nutritionist and chef Dale Pinnock explained that health and weight management needs to become much more individualised, focusing on preventive metabolic and nutritional health rather than fixing things with pills. The final talk of the summit was an interview with Ella Mills, founder of Deliciously Ella, who spoke about the challenges of being in the spotlight, sticking to a healthy lifestyle and her latest foodie creations.
In the afternoon, I had a look around the exhibitors’ stalls and came across some very inspiring ventures. The first one was ChicP, founded by Hannah McCollum, who turns surplus vegetables into sweet and savoury hummus and is also going to be at a few UK festivals this summer. Another idea I really liked was Balanced Tourist, who provides a service sending you a curated box full of travel-sized plant-based whole-food snacks which comes in handy to all of us travel lovers as they are cabin-size-friendly. I also had an espresso from Volcano Coffee Works whose roastery is based in Brixton. While customer manager Sarah popped the plasticy looking pod in the machine, I was thinking, oh no, here we go, it’s not environmentally-friendly, until she told me, it is actually 100% compostable. Cool!
So, should you make space in your calendar for this 3-day celebration of food, fitness and wellness? Absolutely. If fitness and healthy eating is your priority, you can learn a lot about the latest industry trends and sample classes from some of the most innovative fitness and yoga companies in London. If you’re mainly into yoga or are a more introverted type, some of the summer yoga festivals (more reviews coming up in June and July) might be a better choice for you, unless the talks and quieter sessions could be moved away from the live-DJing areas and busy food court to a separate space, e.g. upstairs in the future. All in all, I had an interesting day networking with lots of friendly fitness enthusiasts and start-ups and picked up a lot of beneficial health and nutrition tips.
Disclaimer: Life is a Festival was provided with a VIP pass for the festival’s industry day.