If the aim of Hyper Japan, which took place from 14-16 July 2017 in London, is to get you excited about Japanese culture and about visiting Japan, it definitely did a top job! I’ve been to Japan twice, once as part of a twin town exchange staying with host families and exploring cities like Tokyo, Kyoto and Nara and then nearly a decade later visiting my friends again during a round the world trip. It’s a fascinating country with stunning scenery, super friendly people, lots of cultural events and festivals to explore and the most yummy food you can imagine.
So I was very intrigued what Hyper Japan would be like. Most of the people I met had been a few times and I could easily see why. There was just so much on offer. They had a large live music stage, Hyper Live, where I saw some Japanese bands like electronic music outfit REOL (really loved their energy and sound, even though I normally never listen to this kind of music) and Fuku Mariwo (see pic above, who plays the traditional nagauta string instrument, but has a modern sound and also had a fantastic dancer with her). After the concerts, you could line up for a ‘meet and greet’ with your favourite artist and get CDs and other merchandise signed.
There was also another spot where acts performed on the lower ground floor, including Tokyo Rickshaw (see pic below), a J-pop boy band outfit, who had the crowd clapping along in no time. It was really interesting getting an insight into the Japanese popular music scene and the band was a big hit with the mostly younger London festival goers. Lots of them were dressed in elaborate cosplay outfits (see pic above, a world I know nothing about, but which was fantastic to experience) and the atmosphere was generally lively, friendly and fun. I had a quick look around the gaming and anime centre as well, where you could try out lots of new games and consoles with your friends.
A big part of Hyper Japan are the numerous stalls offering handmade or branded ‘kawaii’ (cute) products, which is a huge thing in Japan. Not having been exposed to so many pastel-coloured fluffy toys, buttons, bags, outfits and accessories of all types since my last trip there, it was great to browse the stalls and speak to some of the vendors, including Hideyuki Izumi (see pic below) who creates elaborate hand-painted resin necklaces and rings. Many of the stall holders are on Etsy and really loved their creativity and enthusiasm. There were also lots of stalls for traditional and pop-culture clothes and a Japanese pottery shop. Although I did quite well not buying a lot early on, resistance was pretty much futile once I saw a ceramic bowl with a rabbit motive and matching chopsticks and also ended up purchasing some unicorn festival earrings (a work-related expense, really!), animal stickers and other kawaii stationery.
It was definitely time to take a shopping break and I headed to the Hyper Theatre just in time for a fascinating talk with Japanese anime creators. Most of the people in the room knew all about the different series and films and were thrilled to be able to ask Michihiko Suwa (Detective Conan producer) and Atsushi Maekawa (screenwriter of Dragon Ball Z, Fresh Pretty Cure etc.) questions on their career and their latest releases. Afterwards I had a chat with the two interpreters, Chie Kutsuwada and Inko (see pic below), who are actually both manga artists and illustrators themselves, fantastic!
This session was followed by a talk by travel experts from Tokyo, Wakayama and the islands of Okinawa. While I’ve been to Tokyo during my past trips (but was surprised to learn the mega city also boasts beaches and forest trails), I had not heard much about the beauty of Wakayama prefecture before, which is centrally located near Osaka and Nara and offers lots of outdoor activities, onsen (hot springs) and opportunities to stay overnight at various Buddhist shinto temples. Sadly, it is also where an annual dolphin hunt still takes place in Taiji every September (as highlighted in The Cove documentary), which I’m sure even lots of Japanese people are not aware of, so do check out The Dolphin Project. Okinawa is a group of beautiful islands with lots of historic sights and stunning beaches in the Pacific Ocean which I’d love to explore in future. On the ground floor level were also stalls from different travel providers to help you put together the perfect trip to Japan or plan a language holiday.
This was followed by a visit to the Sake Experience, which I got to try for free, but would have been well worth the £15 as you get to try 24 (!) sake from different regions of Japan and learn lots about them from the producers. We were moving around the nine stalls in small groups and in mine (see pic below) were a Glaswegian woman, an English guy living in Japan as well as two Nepalese girls. We had so much fun trying the very different flavours and talking with the sake experts. Most of the traditional ones were a bit too strong for me, but I absolutely adored all the sparkling sake (think Prosecco) and there was even a ‘jelly sake’ to try. We got to rate them all afterwards and vote for our favourites at the end of the tour. It was just as well there was so much delicious and authentic Japanese food on offer in the food court to balance out the sake experience, and these included cooked savoury dishes, sushi, desserts and ice cream and veggie options were available, too.
Somehow the day went by in no time and I could totally see why people would spend the whole weekend here. The 3-day programme is really varied and there were lots of tables and chairs to sit in the courtyards if you needed a break from all the shopping and excitement plus the location (Tobacco Dock, near Shadwell Station in East London) is easily accessible. There were also some great Japanese craft workshops on offer (which could have probably done with a brighter and less tucked away space) and documentary screenings, both of which I would have loved to have done as well, but simply had no time for.
I was very impressed with my first visit to Hyper Japan and am hoping to also make it to the winter edition, which will take place from 24-26 November 2017.
Disclaimer: Life is a Festival was provided with a press pass for the 2017 festival in exchange for a personal review of the event and mentions on social media. Opinions expressed are those of the author and not necessarily the same as the official views of the event organisers. All photography used in this blog post was taken by Life is a Festival.