I found out about Traverse 17 at World Travel Market last November and immediately thought that their programme sounded a lot like a really tempting festival schedule: crazy golf, parties, workshops and walking tours all in the company of around 500 travel bloggers from around the world. Who wouldn’t want to sign up for that?
Cultural Events, Fun Experiences & Networking with Travel and Lifestyle Brands
Being based in London proved a big plus for this year’s conference as I managed to attend a good few of the 40 or so events the Traverse team put on during the week. Our first meet & greet with fellow bloggers took place at Kouzu Restaurant near Victoria Station whose prosecco and delicious Japanese food was incredibly moreish. On Tuesday I gave Junkyard Golf at the Truman Brewery in East London a try and we learned all about Gran Canaria as a travel destination. My God, it was like escaping into a parallel world where dinosaurs devour pigs (eek!) and in teams of 4 or 5, colourful cocktails in hand, we fought our way through a maze of neon-lit rooms, fun slides and derelict car parts. We also got to toast our excellent choice of attending this conference on the rooftop terrace of the Expedia office near Angel station one night and at the digs of the Lonely Planet publishing team south of the River on another night where we learned about their Pathfinders programme.
Whyte & Brown café just off Carnaby Stret welcomed us for an influencer breakfast courtesy of Carnaby followed by one of my favourite events of the week, a practical youtube skills walking tour led by Tom Hooker of Out The Box. He was so great at giving tips and sharing advice and it was super inspiring. So were a lot of the bloggers I met that day and during the whole week. I also headed to the Olympic Park for a Tea, Tour & Tech tour run by London City Steps, which included a visit to the Orbital (sadly we were too late to give the longest, highest slide in the world a go…) and the Olympics 2012 Aquatics Centre (now a really stunning looking community swimming pool) plus learning about the local history.
The Friday night welcome party thanks to Jet2Holidays took us to Skyloft on the 28th floor of the Milbank tower with the most amazing views over night-time London. Just wow! On Saturday night we boarded a Citycruises boat for a sunset cruise on the Thames sponsored by Cheapflights and, naturally, we made the best of it with lots of social media posts, good conversations and selfie-opportunities galore. The closing party on Sunday night was held at Iberica Restaurant in Canary Wharf courtesy of the Spanish Tourist Board and their truly lovely UK team. The food, authentic tapas with some good veggie options, was absolutely gorgeous, the venue looks fantastic and is well worth a trip across town.
Life and Career Advice
With all the fun events happening I tried to also make it to a few more serious workshops, both held at WeWork coworking spaces around London. At WeWork Paddington a smaller group of us worked on developing a new business concept in the ‘Half-Day Company’ session and at WeWork Moorgate we picked up time-management tips from Alice of Teacaketravels and learned about positive thinking and NLP from cognitive hypnotherapist Gemma Holmes. Of course, the real work is finding a system that works for each of us personally, but learning from the experience of others and sharing thoughts and ideas in a supportive environment was very motivating.
Learning from the experts during the conference weekend
I’m going to talk about the excellent sessions I attended during the conference weekend in a separate blog post sometime soon, as there is just not enough space to go into detail about them all here. One thing which quickly became obvious to most of us during the conference weekend, however, was that you had to pick wisely from the 50 classes and sessions on offer. I tried to attend a mix of more business-related classes as well as generally inspiring ones, all of which tended to revolve around relationship building with brands, followers, fellow bloggers, SEO, professional branding, marketing, PR, book publishing and contracts. There was also an opportunity to arrange a one-to-one pro-bar chat with conference speakers and a chance to meet the representatives from various destinations and brands, such as Spain, Ireland, Hamburg (London mini festival coming up in October 2017!), Cathay Pacific, Agoda, affilinet, Donkey Republic, Topdeck and Trip.com in the lobby area of the Ravensbourne where the conference was held.
Making new travel blogger friends from around the world
From the very first event on Monday night until the closing party on Sunday there were plenty of opportunities to get to know other travel bloggers (and in fact some food, fashion and lifestyle bloggers too), be it at the larger events with a couple of hundred attendees or at the smaller workshops and tours for a dozen or so people. I was amazed at the fascinating stories I heard and the things I learned just by talking to a couple of new people every day who included Anna of Would Be Traveller, Nicole of Lost in This Whole World, Tom of Spaghetti Traveller, Charlotte of A Much Prettier Puzzle, Ik Aldama, Gemma of Little Miss Gem Travels, Teresa of Brogan Abroad, Liza & Pepe of TripsGet, Heidi of Take Me To Sweden, Eulanda & Omo of Hey Dip Your Toes In, Alison of Up & At Em, Juuli Aschan, Corinna of Aussteigen Bitte!, Lexx of Travel Lexx, Annemarie of Travel on the Brain, Katy of Untold Morsels, Inka of Inka’s Tour, Lauren of Bon Voyage Lauren, Asma of Jet Set Chick, Sara of Speaking of Sara, Janos of Solaris Traveller, Jess of Jess In Your Ear, Becky of Munchies & Munchkins, Ant & Lou of Vanutopia, Anne-Sophie of City Cookie, Emily of London City Calling and lots of other friendly travel-crazy content creators. When I was on my way home after the closing party, a bit sad that it had all ended after such a fun week of events and meeting like-minded people, I heard a guy in one of the tube stations playing ‘What a Wonderful World’ and I thought, absolutely, thanks for summing it all up for me!
A big thank you to the organisers Michael Ball, Paul Dow and their team for making this ‘conference’ so incredibly festival-like, to the speakers for their awesome advice and to all the brands and sponsors for treating us like royalty with various goody bags and competitions, but most importantly their enthusiasm for their destinations and brands, which was truly refreshing to see. More blog posts in the pipeline, watch this space.
Next year’s Traverse 18 will be held in Rotterdam where I’ve never been, so now I have the perfect excuse for a trip and I suggest you come along for the ride. I also cannot wait to find the city’s best cultural spots, veggie cafes and cuddle and snap some handsome dogs for my new Instagram project @cuddleadogaday (thanks to Heidi for the suggestion!).