I started my yoga journey nearly a year ago and it must have been around the same time when the idea for Soul Circus (19 – 21 August 2016) was conceived by the festival founders, Matt, Ella and Roman. When Matt contacted me about the event earlier this year I was very impressed by their concept: a wellbeing-focused yoga festival with music and food thrown into the equation and thereby bridging the gap between the yoga, music, foodie and wellness communities. It was an experiment I was most happy to be part of.
YOGA: The top reason most of us gathered for Soul Circus in a rural part of Gloucestershire on a fairly rainy, windy weekend in August was the yoga classes with teachers from the UK and abroad. Three distinct yoga areas (Hot Tipi, Experience Tipi & Main Sail Tent) plus an arial yoga set-up offered plenty of options to choose from. As I had hurt my hand just two days before the festival and felt a bit under the weather in general, I soon realised that instead of energetically throwing myself into all sorts of exciting workshops, I’d have to adjust my expectations to match my physical and emotional state. How refreshing to then discover a class by the lovely Kate Lister whose positive energy was seriously infectious and we found ourselves giggling more than once while trying to balance in a particular pose. And there was even group singing, woohoo. Without the self-imposed pressure of having to try as many classes as possible, I opted for quite a few meditative and theory-focused sessions instead. This turned out to be an excellent choice as it not only helped me to keep my energy up throughout the weekend despite the partly adverse weather conditions, it also inspired me to focus more on the spiritual side of yoga. The mindfulness talk by Charlie Taylor Rugman in association with Warrior Wear (another inspiring yoga start-up story) in the Experience Tipi on Saturday as well as his pranayama class the next morning provided a lot of food for thought and motivated me to further improve my own home yoga and meditation practice. The only class I decided to go to despite my inclination to hang out on one of the cosy beanbags around the corner instead was a yin yoga class by Evelyn Cribbin. I know I need more yin to balance out the many yang aspects in my life, yet this has always been the most challenging part of my yoga practice. But hey, I got through it (Evelyn’s soothing voice and clear instructions were a great help) and, in time, I might even learn to enjoy it. The last session of the festival for me was a very interesting and down to earth yoga anatomy class with Emily Young. In the large Main Sail Tent we had 90 minutes to explore pretty much every muscle in our bodies, do some partner work and learn how this knowledge could benefit our posture and lives in general.
MUSIC: Being a big fan of quality live music I was very curious what The Fat Hat Collective from Bristol would come up with on their live music stage. Let me tell you, they didn’t disappoint! In fact, it was a great pity so many of the yoga classes overlapped with some excellent band slots, but I’ve noted all their details and they will most likely appear on another part of this blog at some stage. Their mix of dub, gypsy, folky, jazz and R&B sounds plus some spoken word and even a Mongolian acrobatics display were wonderfully eclectic and all excellent. In case you’d like a taste of the fab music we enjoyed for three days, make sure you give these guys and the rest of the collective members a listen: Lounge Cat Ideals, Mount Nakara, Snufkin, The Inexplicables (who I missed as I was already wrapped up in my sleeping bag by that time, but who come recommended), Ushti Baba & Solus. Kudos not only to the musicians but also to the stage crew who successfully battled wind and rain most of the weekend to provide us with quality sounds!
FOOD: I admit I’m a big fan of burrito and wood-fired pizza stalls at festivals which would be a great addition next time around. However, the food on offer at Soul Circus was of some of the best quality I’ve ever had in a festival setting! Raw vegan chef Jay Halford and team as well as the always cheerful Asparagasm crew did a particularly good job of offering a yummy selection of breakfasts, mains and desserts all day long. In addition, there were also other options, such as a curry and salad stall, (vegan) ice cream and croquettes. Some of the festival partners, such as Plenish, Wholefoods Cheltenham (the knowledgeable local team did great wine & cheese tasting sessions), Positivitea and Rude Health also offered snacks, hot/cold drinks and breakfast items plus there was a daily gin happy hour provided by The Little Gin Company in the Kit and Ace lounge, so it is well worth upgrading to a VIP ticket. With their concept of working with select sponsors/partners who enhance the festival experience while helping to provide funding for the event, Soul Circus seems to have struck a positive balance. This might not work for every festival on the planet, but particularly in the high end sector, it can be a clever and sustainable strategy, if the partners are well-aligned with the values of the event.
WELLNESS & LEARNING: With the weather being less than ideal, especially on the Saturday, many festival attendees took advantage of the onsite sauna, hot tubs and complimentary treatments by Liz Earle Spa, who also provided some luxurious toiletries in the showers and toilet block. I personally greatly enjoyed the ‘Food and Travel’ talk in the Kit and Ace lounge by Tom Perkins, author of ‘Spices & Spandex’, who told us of his – sometimes very adventurous – travels, mostly by bike, around the world and the deeply inspiring encounters with locals he had had along the way. Another session hosted by Kit and Ace which proved very interesting, was the ‘Meet the Founders’ talk with Plenish founder Kara Rosen, and Soul Circus founders Matt Millar and Ella Guilding. As with so many things in life what really counts is having a good idea, finding business partners who complement your own skills, getting genuine target audience feedback, tweaking the product or service accordingly, getting influencers on board and keep working hard towards your envisaged goal.
All in all, a well-planned first edition of a growing event with a lot of future potential (not only) for the UK the yoga community in the years to come. I made some lovely new yogi friends (among them @76sunflowers, her own review here) from different areas of the UK and further afield and was genuinely impressed by the many friendly volunteer helpers who always seemed to have a smile on their faces. And even if you aren’t a yoga addict (just yet), with this much entertainment and pampering on offer, you could happily spend a day or too relaxing, eating nurturing food and enjoying the fantastic live music. If there is anything that could still be optimised it would probably be keeping the yoga tents and the music stage a bit further apart, so each can be enjoyed fully and separately. It would also be wonderful if bottled water used across the site could be switched to mostly tap water and the transport options for train users could be improved in order to further decrease the ecological footprint of the festival. Other than that, Ella, Roman, Matt and the rest of the team are definitely onto a successful festival format, which is bound to add greatly to the growing yoga festival circuit in the UK.
Read the Life is a Festival interview with Matt Millar, one of the Soul Circus founders, on how the inaugural festival came about here.
Disclaimer: Life is a Festival was provided with a VIP pass for the 2016 festival in exchange for a personal review and mentions on social media. Opinions expressed are those of the author and not necessarily the same as the official views of the event organisers.