There’s a new festival on the block and it promises to be one to watch on the UK summer festival circuit. Soul Circus is a boutique yoga and wellness festival in the beautiful Cotswolds, an intimate ‘immersive escape’ for about 500 lucky folks who will spend an August weekend doing yoga in three themed tents (ambient, party, experiential), getting pampered plus enjoying quality local street food and live music every night.
Sounds awesome, right? I spoke to Soul Circus’ creative and media director (and Broga founder) Matthew Miller to find out more about the upcoming festival.
Life is a Festival: How was the idea for Soul Circus born and what makes it unique?
Matt: This past year, my business partners Roman and his wife Ella had what was billed as a ‘festival wedding’ over the course of three days in the Cotswolds. It was to date the most amazing wedding I have ever attended. Ever since I first moved to the UK from California a few years ago, I was totally enamoured with the idea of the British festival. We have loads of summer music festivals and concerts in the States but nothing, (besides Burning Man), that is an immersive escape from the world we know everyday and a chance to escape through nature back to a simpler, carefree and more joyful life, like when we were kids. We love the smaller UK festivals and thought, what if instead of having the wellbeing as a sideshow to accompany the music, we flipped it around and made the focus the wellbeing, and had the music as the add-on extra? A whole weekend of just being good to yourself and enjoying nature with a little bit of raucous fun instead of debauchery with a bit of detox rehab served on the side. Soul Circus was born.
Life is a Festival: The festival seems incredibly well thought out (stunning location, specifically designed yoga practice areas, posh toilets, health-conscious food offerings), how are you making this happen?
Matt: We threw our idea on Stunning Tents, who supplied the Cirque de Soleil quality tents and glamping accommodations for the wedding, and they loved the idea of hosting a luxury wellness and yoga festival. We have also kept it local in terms of catering. The spa treatment tent is hosted by the Holistic partner from the South West and the organic food and artisanal drink is coming from home-grown upstarts like The Core Cheltenham and The Little Gin Company.
Life is a Festival: Looking at the (very tempting!) Soul Circus website, you managed to get a number of amazing teachers on board, what sort of different sessions can festivalgoers expect?
Matt: Wherever you are on your yogic journey, we want you to have an ideal weekend. With 18 classes a day, guests can fill their days with vinyasa flow and relaxing yin classes, or branch out and try circus aerial or body painting yoga. Whichever way you flow, you’ll learn from the UK’s best teachers who are coming from far and wide to host creative workshops and classes. Not to mention there will be three distinct environments you will never get at your gym or studio at home: a party tent featuring DJ’s, live music and rave lighting; an ambient tent that will host both open air and steaming hot classes and an experiential tent with visual video projections on the walls to transport you to a different land.
Life is a Festival: What about the music, can’t have a festival without music, right?
Matt: Music is the heartbeat of Soul Circus. Our experiences range from DJ-powered yoga classes to acoustic musical meditations to the electric main stage performances. Whatever your taste, you’ll enjoy artists all day and into the secret woodland rave at night. You may even discover your next musical crush.
Life is a Festival: How about kids, is Soul Circus suitable for families too?
Matt: Don’t worry, we didn’t forget about the kids! Soul Circus is totally family-friendly with dedicated kids activities and an on-site spa for some alone time as well.
Thanks Matt! So if you haven’t got any plans for 19-21 August 2016 yet, get your hands on the coveted Soul Circus tickets and join the yoga party. I, for one, am already super excited to add the festival to my packed summer schedule!